Ink has been branding JP Surf for a number of successful seasons, each year adapting slightly to suit the ever changing fashion/surf market. Situated on the Western Australian coast at Hillarys Marina, JP Surf serves both one-off and loyal customers, from a combination of tourists and local visitors.

The latest styling has incorporated a more artistic approach to JP Surf designs, including the logo. Illustration and sketches, paint, stencils, ink, photography and textures are all combined in a cube calendar concept and signage. The style has evolved further into JP Surf's current television commercial, splash home-page and business cards.

The result is a montage of surf, sun and fun with a distinct youthful appeal for guys and girls.