Super Motor Spares approached ink with minimal existing branding and a need to inform current and potential clients of their wholesale products and services. They required a bold, strong identity and a range of professional marketing material.

The logo emphasizes a global feel and delivery of product, while portraying auto parts and accessories to a mainly male audience. A bold font and simple icon, combined with stark red, black and white allows for solid branding through a range of material.

The presentation folder, complete with product inserts provides a complete package for Super Motor Spares, also effective for supplying orders and quotes.