Originally named Vidlers, this client approached ink to create a range of designs for two new surf stores called Xtreme. Once established, the marketing material needed to accommodate both identities allowing for more cost effective print runs and suitable designs for all three stores.

Dynamic, edgy compositions, surf / lifestyle imagery and the use of blue, black and white maintain a consistency of both brands, applied to stationery, signage, gift vouchers, posters and combined website.